Why Dropico ditched Bitly for shoort.xyz

The trigger

Dropico, a 3-dev team in Lyon, was using Bitly Basic ($35/month) for marketing links. Two issues:

1. No native Universal Links: their Bitly link opened Safari, not the app.
2. Shallow stats: no per-device breakdown.

The migration

In one afternoon:

• Exported 230 active links from Bitly
• Recreated them on shoort.xyz with the same slugs (preserves SEO)
• Configured iOS/Android/Web per link
• Updated every CTA in site and emails

The wins

• −€420/year saved
• +34% more clicks open the app directly (vs Safari)
• Dashboard: per-device, per-day, per-link graphs — frictionless

What they didn't miss

• Custom domain (drop.shoort.xyz instead of bit.ly/xyz)
• Simple API to publish links from their back-office
• French-language support

Takeaway

Bitly is powerful but built for web marketing. If your product is mobile, you're paying for features you don't use — and missing the ones that matter.

👉 Migrate your links in 10 minutes