From 0 to 50K clicks: indie dev Léa's short-link playbook

Context

Léa launched FocusFlow, an iOS/Android Pomodoro app, solo. No marketing budget. Her main channels: Twitter, Reddit, ProductHunt. She needed short links that don't leak clicks.

Her stack

• shoort.xyz for every link (Twitter bio, email signature, posts)
• One link per channel: focus.shoort.xyz/twitter, /reddit, /ph
• Per-device stats to know where to spend ads

Léa's 4 rules

1. One link = one channel. Otherwise attribution is impossible.
2. Readable slug (/twitter not /x7g2). +15% CTR in her tests.
3. Universal Links from day 1. Not optional.
4. Check stats every Friday. Cut dead channels.

After 6 months

• 50,200 total clicks
• 8,100 installs (16% rate)
• Reddit = best ROI (22% CTR), Twitter 2nd

Takeaway

When you're solo, every click counts. A short link without stats is shooting in the dark. With shoort.xyz, Léa knew exactly where to put her energy.

👉 Start like Léa, for free